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14 March 2007

Key Bank unlocks application savings with Macro 4

Macro 4 announced it has been chosen by Key Bank, one of the largest bank-based financial services companies in the US, to supply business application optimization (BAO) products.

50% drop in application management cost goes hand-in-hand with increased talent pool.

Macro 4, a global vendor of systems software, today announced it has been chosen by KeyBank, one of the largest bank-based financial services companies in the US, to supply business application optimization (BAO) products.

Following a five-month implementation cycle, the adoption of Macro 4’s leading BAO suite including InSync, DumpMaster, TraceMaster and FreezeFrame products has led to financial savings of over 50%.                        
Charlie Miller, Senior Vice President of Data Center Services, KeyBank, explained why Macro 4 was selected: "We had an expensive application development tool suite that was used only sporadically at best.  Consequently we selected Macro 4 not only on the basis of strong cost reduction, but also the impressive references they offered.  We have achieved not only lower costs but also an increased number of people trained on these tools.  Overall we now have more functionality for a much lower investment."

"The key to securing these benefits has been the support we received from Macro 4 and our own change management programme based on simple but effective communication to the associated infrastructure personnel as well as our pool of developers.  The ultimate evaluation of our success will be the use of the tools and an increase in their use compared to our previous solutions and we are confident that we will see these benefits."

David Chalmers, director of business development for Macro 4 said: "Our BAO suite of products continues to drive a great deal of growth for Macro 4 and we are very pleased KeyBank has chosen it to deliver such savings.  Today’s organizations demand fast, cost-effective application development that does not compromise the business, as well as performance management that means problems are fixed fast.  Our BAO suite delivers on both counts."