Macro 4 will showcase mobile customer communications management at Customer Engagement Transformation Conference

Macro 4 demonstrates its new Columbus mobile app for managing customer communications on the move.


Crawley, UK, June 29th - Macro 4, a division of UNICOM® Global, will demonstrate its new Columbus mobile app for handling customer communications on the move when the company exhibits at the Customer Engagement Transformation Conference in London on July 6th, 2017.

The new app, which will be showcased alongside online customer self service on the Macro 4 exhibition stand (stand 6), provides secure access to a single view of customer information from diverse sources. While a 360 degree customer view enables efficient and personalized service, fragmented information remains a key challenge for many organizations, as Lynda Kershaw, Marketing Manager at Macro 4, explained:

"Customers are having multiple conversations with different parts of the same organization, using a range of digital channels as well as by phone or face to face. We’re helping companies keep track of all of those conversations so they can provide a seamless customer journey.

Using our new mobile app companies can find all communications relating to the same customer in one place, no matter what channel or department they originate from – everything from chat, messaging and email to bills, statements and personalized marketing offers. We’re filling in the gaps so businesses can get a true picture of their customers and deliver the kind of responsive, individual service that customers expect."

Conference delegates can try out the technology for themselves on the Macro 4 stand. Delegates are also invited to take part in Macro 4’s customer experience survey; the results will be published following the event.


Media Contact:
Uday Radia
CloudNine PR Agency
+44(0)7940 584161


About Macro 4
Macro 4, a division of UNICOM Global, develops software solutions that accelerate business transformation. Macro 4’s cross-platform enterprise information management solutions make it easy for companies to go digital, personalize customer communications and unlock the value of their corporate content. Macro 4 solutions for application lifecycle management, session management and performance optimization are used by many of the world’s largest enterprises to modernize their mainframe applications and development processes.

About UNICOM® Global
UNICOM Global consists of more than forty (40) corporate entities encompassing a wide range of businesses across all geographic regions. With its corporate headquarters in Los Angeles, California, to offices in Illinois, Kentucky, Florida, Massachusetts, Maryland, Minnesota, New Hampshire, North Carolina, New Jersey, New York, Texas and Virginia, throughout EMEA in the UK, Ireland, Germany, France, Italy, Spain, Denmark, Belgium, Switzerland and the UAE, and across Asia/Pacific with locations in Japan, China, India, Australia, Korea, Thailand, Taiwan and the Philippines. UNICOM Global offers deep in-house resources and flexible IT solutions to partners worldwide, and is continually focused on acquiring and integrating mature and growing mid-cap NASDAQ, London Stock Exchange AIM and German publically-traded companies in technology, financing, IT, real estate, and business services. Visit UNICOM's websites for additional information about the services, products and solutions that the Company offers: UNICOM Global - Assets, capital and investment management UNICOM Systems - IBM Mainframe software products UNICOM Government (formerly NASDAQ: GTSI) - Government IT solutions UNICOM Engineering (formerly NASDAQ: NEI) - Appliance platform UNICOM Science and Technology Parks UNICOM Capital - Business and Financial Services solidDB – In-memory relational database management system U.S. Robotics - Data communications products Memeo - Enterprise-grade Secure File Sharing for the Cloud Firetide - Wireless technology solutions for security and transportation DETEC - Document composition products SoftLanding Systems - IBM i software products Macro 4 (formerly LONDON: MAO) - Document Management products illustro - z/OS and z/VSE software products iET Solutions - ITIL ITSM software products Eden - Domino Notes and Open Systems products - Hardware, Software, Outsourcing and Professional Services