Customer communications management software consolidates the various channels of communication you use to provide information and services to your clients. It’s a centralized platform that brings together your internal processes, systems and data to create the engaging, personalized interactions that customers expect.
CCM software manages communication through different channels, such as mobile apps and web portals, email, social media and print, and allows you to switch easily between them. It can also match the communication channel to customers’ delivery preferences, so each customer receives the right information, in the right place, at the right time.
A customer communications management software solution should allow people throughout your organization to handle all forms of customer interaction – from transactional and promotional communications, sales correspondence to ad hoc documents and messages – from one central location. This will help you to break down silos of communication in your organization and deliver a consistent experience that increases customer satisfaction.