A major change in European data privacy law is having far-reaching effects on how global organizations collect, store and use personal data. The General Data Protection Regulation (GDPR) has imposed strict new data protection rules, as well as tougher sanctions for non-compliance.
We can help you meet the challenges of GDPR compliance and seize the opportunity to:
- Strengthen your brand reputation by demonstrating sound information governance and a responsible approach to security and privacy that respects the rights of individuals
- Show how easy you are to do business with by responding quickly to information requests from your customers and providing them with easy access to their personal data
- Build trust and loyalty by giving your customers real value in exchange for their data, in the form of relevant, timely and personalized offers
Enterprise information management and the GDPR
All information that contains personal data from EU residents must be managed in line with GDPR requirements. Only a small part of this data is located in databases. The majority is unstructured data, which takes many different forms, including emails, reports, voice recordings, chat logs, paper correspondence and transactional documents such as bills and statements.
An enterprise information management solution gives you granular control of all this unstructured content. Any data, regardless of its format or source, can be processed and stored in a GDPR-compliant manner.
Our enterprise information management solutions are designed for effective information governance and offer a range of capabilities to support ongoing GDPR compliance:
Legacy application decommissioning
An important part of information governance is to ensure that all systems containing personal data are fit for purpose.
Legacy systems or older content storage systems may not provide the security, flexibility or accountability required to support GDPR compliance.
Legacy application decommissioning allows you to extract the data you need from these problem systems and maintain access to it in a compliant environment.
The original legacy application can then be retired. This approach rationalizes your data landscape in order to simplify data protection, as well as saving significant costs.
Customer communications management
The GDPR gives customers greater control over their personal data and makes it easier than ever before to withdraw consent for marketing and other communications activities.
In order to maintain customer confidence and earn the right to use personal data, organizations must demonstrate value in every customer interaction. Our customer communications management solutions support this process by enabling you to create highly targeted, personalized communications based on individual data and preferences, and to engage with customers consistently across multiple channels.
A centralized document processing facility allows you to monitor and control all digital and printed communications and add new process steps – such as encryption – to support GDPR compliance.
Test data creation
The GDPR compels organizations to reduce risk by minimizing their use of personal data and by disguising personal details wherever possible.
Where realistic data samples are required for IT systems testing, any personal details should be anonymized. Our test data creation solution allows you to completely disguise production data so that you can test applications thoroughly while complying with your data privacy obligations.
Once data has been anonymized in this way it is no longer subject to GDPR rules.
