Customer communication is undergoing a transformation. Businesses are seizing the opportunity to create more sophisticated, personalized content and engage with customers through multiple touchpoints – often simultaneously. They use Columbus Central, the digital process orchestration platform, to drive their business-critical communication workflows and streamline multi-channel delivery.
Columbus Central increases operational resilience and provides the flexibility to handle any process, from day-to-day correspondence for a single product line right through to integrated, enterprise-wide communications.
Much like the conductor in an orchestra, Columbus Central guides the flow of interactions between multiple systems and channels, directing every step in the communication process to get the right information to the right place at the right time. Individual tasks, such as data capture, content creation, digital customer engagement and printing of physical documents, are all orchestrated centrally to keep you in control.
Columbus Central helps you to work with the practical realities of digital transformation. For many organizations the transition to digital is happening in a devolved way, with individual business units adopting a range of different processes and systems. Columbus Central allows you to monitor, oversee and manage these diverse elements of your transformation landscape from a single point of control, so it becomes easier to implement changes and improvements – all without replacing any of the technology you have already invested in.
It is straightforward to introduce new digital channels and communication technologies as you can add them in just one place. All interactions with the rest of your technology stack are handled by Columbus Central, sparing you the effort, risk and cost of making direct changes to your business systems.