Macro 4 sponsors the Future of the Contact Centre Conference

Presents customer experience leaders with practical solution to 'single customer view' challenges.


Future of the contact centre

Crawley, UK, February 14 - Macro 4, a division of UNICOM® Global, will offer guidance on overcoming the legacy system challenges that prevent organizations from realizing the elusive ‘single customer view’ when the company exhibits at the Future of the Contact Centre Conference on February 22, 2018 (stand 13).

Contact centers need oversight of all interactions between a company and its customers in order to provide a responsive service and to identify opportunities to increase sales and build closer relationships. However, the practical realities of managing multiple interactions, involving multiple business divisions across multiple communication channels, continue to challenge most organizations, explained Lynda Kershaw, Marketing Manager at Macro 4:

"Legacy systems are still holding companies back from building a complete picture of their customers. Contact centers strive to be customer centric, but that can be hard to achieve when customer data and documents are typically distributed across an organization in many different applications – some new and some legacy. The ‘single customer view’ has been talked about for years but in practice very few organizations can access all important information about their customers in one place. It’s just a huge challenge.

"At Macro 4 we work with companies to bring all of that customer information together in a way that doesn’t require big changes to their existing systems or processes. That makes it much faster and easier to achieve. At the event we’ll explain how we have helped companies such as TNT, E.ON, Allstar and Severn Trent to empower their customer service teams and improve the customer experience."

Conference delegates are invited to try out a new Macro 4 app for handling customer communications on the move, on stand 13 in the exhibition hall, and can also take part in Macro 4’s customer experience survey for the opportunity to win a £100 gift voucher.


Media Contact:
Uday Radia
CloudNine PR
+44 (0)7940 584161

About Macro 4
Macro 4, a division of UNICOM Global, develops software solutions that accelerate business transformation. Macro 4’s cross-platform enterprise information management solutions make it easy for companies to go digital, personalize customer communications and unlock the value of their corporate content. Macro 4 solutions for application lifecycle management, session management and performance optimization are used by many of the world’s largest enterprises to modernize their mainframe applications and development processes.

About UNICOM® Global
UNICOM Global consists of more than forty (40) corporate entities encompassing a wide range of businesses across all geographic regions. With its corporate headquarters in Los Angeles, California, to offices in Illinois, Kentucky, Florida, Massachusetts, Maryland, Minnesota, New Hampshire, North Carolina, New Jersey, New York, Texas and Virginia, throughout EMEA in the UK, Ireland, Germany, France, Italy, Spain, Denmark, Belgium, Switzerland and the UAE, and across Asia/Pacific with locations in Japan, China, India, Australia, Korea, Thailand, Taiwan and the Philippines. UNICOM Global offers deep in-house resources and flexible IT solutions to partners worldwide, and is continually focused on acquiring and integrating mature and growing mid-cap NASDAQ, London Stock Exchange AIM and German publically-traded companies in technology, financing, IT, real estate, and business services. Visit UNICOM's websites for additional information about the services, products and solutions that the Company offers: UNICOM Global - Parent organization for all UNICOM entities UNICOM Systems - Enterprise Automation and Performance Solutions UNICOM Government (formerly NASDAQ: GTSI) - Government IT solutions UNICOM Engineering (formerly NASDAQ: NEI) - Purpose-built appliance platforms UNICOM Science and Technology Parks UNICOM Capital - Business and Financial Services solidDB – In-memory relational database management system - Portal for IoT, Cloud Computing and Communications Divisions Memeo - Enterprise-grade Secure File Sharing for the Cloud Firetide - Safety and Security Solutions through wireless products DETEC - Document composition products SoftLanding Systems - IBM i and Power platform software products Macro 4 (formerly LONDON: MAO) - Document and Application Management illustro - Modernization enabling software solutions iET Solutions - ITIL® ITSM software solutions Eden - Portal for Business and Financial Services, Real Estate and Financing - Portal for UNICOM’s Enterprise Software Divisions