Macro 4’s information management suite extends personalization and business intelligence capabilities

Columbus version 9 keeps strong focus on digital customer communications

Crawley, UK, October 20, 2021 – Macro 4, a division of UNICOM® Global, has today released the new generation of its Columbus enterprise information management (EIM) suite. Columbus version 9 builds on the software’s digital transformation capabilities, introducing additional features to personalize multi-channel customer engagement and generate better business intelligence.

Dynamic personalized experiences Columbus manages the interactions between diverse systems, people and channels to deliver personalized customer experiences. Columbus version 9 allows organizations to personalize interactions dynamically by responding to spontaneous customer and employee feedback, as Darren Jack, Senior Technical Services Manager at Macro 4, explained:

“To attract and retain customers, companies need the flexibility to treat them as individuals. Columbus provides that flexibility by allowing you to adapt business processes and customer communications ‘in the moment’, depending on how different people respond. That could mean something simple, such as a customer requesting SMS communications and then instantly getting a new, text-friendly version of physical documents such as bills and correspondence. Or it could be more complex, such as a call center agent adding one-off customer requirements into a Columbus form, which then kicks off a whole new personalized onboarding process.”

Actionable insights across the enterprise Business intelligence (BI) embedded within the Columbus suite already helps organizations to gather and interpret operational data to improve forecasting, capacity planning, service level reporting, cost analysis and billing, and to identify potential efficiency savings in their information management environment. This BI capability has been extended to capture information from other applications, solutions and processes, and combine it with Columbus data for reporting and analytics. Examples include behavioral data from enterprise CRM, emailing and web systems, which, in combination with Columbus usage statistics, help businesses to better understand customer needs, predict future demand and build a more robust corporate IT infrastructure to match.

“The upsurge in digital customer interactions during the pandemic has shown just how important it is to keep track of exactly what’s happening in your IT environment, and respond quickly when things start to change. Our embedded business intelligence helps you to understand important aspects of customer behavior, such as how and when they are using digital channels, so you can create the right type of services, with the right capacity to meet future demand,” said Darren Jack.

Easier SAP output management administration Columbus version 9 introduces a new gateway for handling business-critical communications from SAP applications. The new SAP Express Gateway operates as a ‘black box’ process to manage printing and digital delivery of SAP communications output with no need for administrator intervention. As it requires no monitoring, the gateway is well suited to managed service operations. The SAP Express Gateway is available alongside Macro 4’s existing managed SAP Gateway. Both gateway options enable organizations to manage output from SAP and non-SAP systems from a single point of control, increasing the resilience of their printing and digital delivery processes.

Darren Jack said: “I feel proud that Columbus is enabling businesses to become more agile and responsive to their customers in these challenging times – helping with everything from personalizing customer communications to delivering better services backed by business intelligence. The new generation of Columbus is all about helping our customers to accelerate digital transformation by quickly adding new digital capabilities on top of their existing systems and processes.”

About Macro 4

Macro 4, a division of UNICOM Global, develops software solutions that accelerate business transformation. Macro 4’s cross-platform enterprise information management solutions make it easy for companies to go digital, personalize customer communications and unlock the value of their corporate content. Macro 4 solutions for DevOps, session management and performance optimization are used by many of the world’s largest enterprises to modernize their mainframe applications and development processes.

About UNICOM® Global

UNICOM Global consists of more than fifty (50) corporate entities encompassing a wide range of businesses across all geographic regions. With its corporate headquarters in Los Angeles, California, to offices in Illinois, Kentucky, Florida, Massachusetts, Maryland, Minnesota, New Hampshire, North Carolina, New Jersey, Texas and Virginia, throughout EMEA in the UK, Ireland, Germany, France, Italy, Spain, Denmark, Belgium, Switzerland and the UAE, and across Asia/Pacific with locations in Japan, China, India, Australia, Korea, Thailand, Taiwan and the Philippines.

UNICOM Global offers deep in-house resources and flexible IT solutions to our partners worldwide. UNICOM Global focuses on acquiring and integrating mature and growing mid-cap NASDAQ, London Stock Exchange AIM and German publicly-traded companies in technology, financing, IT, real estate, and business services. Please visit our websites for additional information about the services, products and solutions that UNICOM Global offers:

UNICOM Global - Assets, capital and investment management

UNICOM Systems - IBM Mainframe software products

UNICOM Government (formerly NASDAQ: GTSI) - Government IT solutions

UNICOM Engineering (formerly NASDAQ: NEI) Appliance platform

UNICOM Science and Technology Parks

UNICOM Technology Park – Innovation Labs in Virginia

UNICOM Science and Technology Park – Innovation Labs in New Jersey

UNICOM Capital - Business and Financial Services

USRobotics - Data communications products

Memeo - Enterprise-grade Secure File Sharing for the Cloud

Firetide - Wireless technology solutions for security and transportation

DETEC - Document composition products

SoftLanding Systems - IBM i software products

Macro 4 (formerly LONDON: MAO) - Document Management products

illustro - z/OS and z/VSE software products

iET Solutions - ITSM software products

Eden - Mergers & Acquisitions, Business & Financial Services, and Real Estate - Hardware, Software, Outsourcing and Professional Services

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