Overcoming the practical barriers to customer communications transformation: Macro 4 at the Customer Engagement Summit

Macro 4 will be explaining how to overcome the practical barriers to transforming customer communications.

Crawley, UK - November 9, 2017 – Macro 4, a division of UNICOM® Global, will be discussing the practical steps companies can take to improve customer communications when the company exhibits at the Customer Engagement Summit in London on November 13, 2017 (stand 35).

Companies must evolve rapidly to meet the demands of digital business, while simultaneously dealing with the constraints of traditional organizational structures, IT legacy and the need for GDPR compliance, as Lynda Kershaw, Marketing Manager at Macro 4, explained:

“Now that the internet has swept away many of the traditional barriers to competition, customer experience is becoming the new battleground. The companies that stand out are those that are easy and seamless to deal with across all channels and departments. Because there are fewer direct human interactions with customers now, businesses really need to make them count when they do happen, while at the same time injecting greater personalization into all of their ‘non-human’ digital and paper communications.

“Delivering the kind of connected customer experience we all strive for is far from easy due to the organizational and IT ‘baggage’ companies have inherited. This is where Macro 4 can help because we enable businesses to make incremental advances – such as introducing new channels, personalizing communication, or creating a single customer view – without ditching everything that has gone before. That makes the whole process of transformation much more painless. We are looking forward to taking this message to the Customer Engagement Summit.”

Macro 4 will also be showcasing its new app for handling customer communications on the move, together with a live demonstration of customer self-service, on stand 35 in the exhibition hall.

Conference delegates can try out Macro 4 technology for themselves and are invited to take part in Macro 4’s customer experience survey; the results will be published following the event.

For more on Macro 4’s approach to customer communications management, download the white paper ‘Six important steps for a successful customer communications transformation’.

Media Contact

Uday Radia
+44 (0)7940 584161

About Macro 4


Macro 4, a division of UNICOM Global, develops software solutions that accelerate business transformation. Macro 4’s cross-platform enterprise information management solutions make it easy for companies to go digital, personalize customer communications and unlock the value of their corporate content. Macro 4 solutions for DevOps, session management and performance optimization are used by many of the world’s largest enterprises to modernize their mainframe applications and development processes.

About UNICOM® Global


UNICOM Global consists of more than fifty (50) corporate entities encompassing a wide range of businesses across all geographic regions. With its corporate headquarters in Los Angeles, California, to offices in Illinois, Kentucky, Florida, Massachusetts, Maryland, Minnesota, New Hampshire, North Carolina, New Jersey, Texas and Virginia, throughout EMEA in the UK, Ireland, Germany, France, Italy, Spain, Denmark, Belgium, Switzerland and the UAE, and across Asia/Pacific with locations in Japan, China, India, Australia, Korea, Thailand, Taiwan and the Philippines.

UNICOM Global offers deep in-house resources and flexible IT solutions to our partners worldwide. UNICOM Global focuses on acquiring and integrating mature and growing mid-cap NASDAQ, London Stock Exchange AIM and German publicly-traded companies in technology, financing, IT, real estate, and business services. Please visit our websites for additional information about the services, products and solutions that UNICOM Global offers:


UNICOM Global - Assets, capital and investment management


UNICOM Systems - IBM Mainframe software products


UNICOM Government (formerly NASDAQ: GTSI) - Government IT solutions


UNICOM Engineering (formerly NASDAQ: NEI) Appliance platform


UNICOM Science and Technology Parks


UNICOM Technology Park – Innovation Labs in Virginia


UNICOM Science and Technology Park – Innovation Labs in New Jersey


UNICOM Capital - Business and Financial Services


USRobotics - Data communications products


Memeo - Enterprise-grade Secure File Sharing for the Cloud


Firetide - Wireless technology solutions for security and transportation


DETEC - Document composition products


SoftLanding Systems - IBM i software products


Macro 4 (formerly LONDON: MAO) - Document Management products


illustro - z/OS and z/VSE software products


iET Solutions - ITSM software products


Eden - Mergers & Acquisitions, Business & Financial Services, and Real Estate


CICS.com - Hardware, Software, Outsourcing and Professional Services

All trademarks referenced herein are trademarks of their respective companies.