Organizations must be able to meet the digital needs of customers seamlessly across departments, manage increasing volumes of interaction across more channels and be able to personalize communications to meet the needs of different customers.
We help companies to improve the way they communicate with customers and to speak with one voice across all enterprise divisions and touchpoints.
A customer communications management (CCM) solution from Macro 4 gives you the right tools to create and deliver personalized, relevant and timely communications that are optimized for every channel, from web and mobile messaging to print, email and social media.
Our Columbus customer communications management software allows you to centralize control of all your information delivery processes and digital marketing assets.
You can determine exactly which documents and messages are sent to which customer, and when, using business rules.
You can see at a glance whether communications have been successfully delivered, and take action if there’s a problem.
And you can create new multi-channel communications simply by adapting the documents you already produce.
It couldn’t be simpler to transform the way you engage with customers.
Turn uninspiring paper documents into interactive digital formats.
Manage all communications in one place, to ensure consistency between different business units and channels.
Combine information from diverse business applications and enterprise divisions into a single, compelling communication.
Increase marketing response rates by adding tailor-made offers to everyday documents such as bills and statements.
Empower frontline staff to serve customers better by accessing a full history of inbound and outbound communications.
Improve access to information held on older business systems without making risky and time-consuming coding changes.
Ensure that customer communications are managed throughout their lifecycle in line with global data protection regulations.