CUSTOMER COMMUNICATIONS MANAGEMENT

Build loyalty through personalized multi-channel interaction

It has never been easier for customers to switch allegiances than it is today. So it is vital to keep them loyal by providing a great customer experience – and that starts with great communications.

We help companies to improve the way they communicate with customers and to speak with one voice across all enterprise divisions and touchpoints. 

A customer communications management solution from Macro 4 gives you the right tools to create and deliver personalized, relevant and timely communications that are optimized for every channel, from web and mobile messaging to print, email and social media. 

Our Columbus customer communications management (CCM) software allows you to centralize control of all your information delivery processes and digital marketing assets. 

You can determine exactly which documents and messages are sent to which customer, and when, using business rules. 

You can see at a glance whether communications have been successfully delivered, and take action if there’s a problem. 

And you can create new multi-channel communications simply by adapting the documents you already produce.   

It couldn’t be simpler to transform the way you engage with customers.

Go digital

Turn uninspiring paper documents into interactive digital formats.

Create a seamless customer experience

Manage all communications in one place, to ensure consistency between different business units and channels.

Integrate communications

Combine information from diverse business applications and enterprise divisions into a single, compelling communication.

Personalize every interaction

Increase marketing response rates by adding tailor-made offers to everyday documents such as bills and statements.

Build a single customer view

Empower frontline staff to serve customers better by accessing a full history of inbound and outbound communications.

Overcome legacy challenges

Improve access to information held on older business systems without making risky and time-consuming coding changes.

Achieve regulatory compliance

Ensure that customer communications are managed throughout their lifecycle in line with regulations such as the GDPR.